Enterprises of Bashkortostan can place their products free of charge on the largest marketplace in China
Russian Export Center JSC (REC JSC) launches its official account on the Chinese WeChat platform in the II-III quarter of 2021. Until the end of 2021, the placement of goods of Russian manufacturers on this electronic platform will be free of charge.
The project involves not only the organization of a digital showcase, but also the support of communication between Russian manufacturers and potential Chinese buyers, including the functionality for supporting export operations. In the first stages, it is planned to focus on the agricultural sector and ensure synergy with the National Store on Tmall.com and the development project of the tasting and demonstration pavilion of Russian agricultural products in Shanghai. REC JSC has opened a National store of Russian food products on the intra-Chinese site Tmall.com in November 2019. For the period from November 2019 to December 2020, sales in the store reached 269.7 million rubles, and products of 93 Russian companies from 32 regions of the Russian Federation were placed in it.
In addition, in the second quarter of 2021, it is planned to open a National Store of Russian goods on the German branch of Amazon with a multilingual showcase and Europe-wide coverage.
"This spring, we will open a national store on the German branch of the Amazon marketplace. This will not only provide Russian manufacturers with a convenient and understandable access to the domestic European online market, but also increase the overall awareness of Russian products in one of the key geographical areas for Russian exports," said Veronika Nikishina, General Director of the REC.
In contrast to the Chinese project, a wider range of products can be placed in the European direction, including such product categories as home and garden goods; bath and kitchen goods; tourism and leisure goods; sports goods; healthy lifestyle goods; beauty and health goods, including B2B for beauty salons, cosmetologists, nail artists and barbershops; sanitary products; children's goods; games and toys; gifts; accessories; creative goods.
A request for placement in one of the national stores can be submitted by following the link of JSC REC: https://docs.google.com/forms/d/e/1FAIpQLSddPh80L-j1LCPETOdgQ9B7NLTizyGAsWLlMF2z0nTXdTCX5g/viewform
In the Republic of Bashkortostan, the Export Support Center of the Republic of Bashkortostan, supervised by the State Committee of the Republic of Bashkortostan on Foreign Economic Relations and Congress Activity, is working on placing SMEs on international electronic platforms. The Export Support Center of the Republic of Bashkortostan provides financing for the placement and assistance in promoting products of Bashkir manufacturers on international electronic trading platforms.
"The new directions of development of electronic commerce of the Bashkir Export Center will become another opportunity for exporters of the Republic of Bashkortostan. I would like to note that the placement on the Chinese platform WeChat is free until the end of the year, and the costs of working with Amazon can be compensated by the Export Support Center of the Republic of Bashkortostan," Margarita Bolycheva, Chairman of the State Committee of the Republic of Bashkortostan on Foreign Economic Relations and Congress Activity, said.
To start working with international trading platforms and get all the necessary information, entrepreneurs can contact the Export Support Center of the Republic of Bashkortostan by phone +7 (347) 293-77-20 or e-mail firstname.lastname@example.org.
It should be noted that in 2020, with the assistance of the Export Support Center of the Republic of Bashkortostan, the presence of Bashkir companies on international marketplaces was increased 12 times compared to 2019. In 2019, with the assistance of the Export Support Center of the Republic of Bashkortostan, the republic was represented only on the international trading platform Alibaba by 12 companies with 87 products. In 2020, the number of platforms increased to 8 (Alibaba, All.biz, Fordaq, Europages, Ebay, Etsy, Satu.kz, Epinduo). Thanks to the support measures, more than 146 Bashkir entrepreneurs have already placed more than 25 thousand goods there. The Republic of Bashkortostan supports small and medium-sized businesses in their work with foreign markets within the framework of the "International Cooperation and Export" national project.
Detailed information can be found in the file attached.